According to a survey among affluent consumers in Asia in the third quarter of 2023, just over one percent of the respondents were willing to pay over 25 percent more for sustainable luxury products. On the other hand, around 19 percent of the respondents were not prepared to pay anymore.
Altiant
Altiant
Altiant
October 2023
Asia
Q1 to Q3 2023
3,392 respondents
18 years and older
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
This question was phrased by the source as follows: "Would you be prepared to pay more for a product which positions itself as sustainable luxury? If so, how much more would you pay?"
Overview of the luxury goods market
Ad spend from selected luxury brands
Luxury brands on social media
Influencer marketing
Consumer perspective
