Willingness of affluent consumers to pay more for sustainable luxury Asia 2024

Published by Statista Research Department, Nov 12, 2024

According to a survey among affluent consumers in Asia in the second quarter of 2024, just over four percent of the respondents were willing to pay over five percent more for sustainable luxury products. On the other hand, around 28.2 percent of the respondents were not prepared to pay anymore.

Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024

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Release date

July 2024

Region

Asia

Survey time period

Q1 to Q2 2024

Number of respondents

3,392 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Would you be prepared to pay more for a product which positions itself as sustainable luxury? If so, how much more would you pay?"

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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